Summary:
Glow Haus Aesthetics, a growing injectables and skincare clinic based in Calgary, partnered with ZimaPeak Marketing to overcome slow months and inconsistent lead flow. Through website redesign, on-page SEO, Meta & Google Ads, social media management, automated reviews, and Pikit, our booking-software partner, Glow Haus achieved a 4.6x ROI in just three months, turning their marketing from guesswork into a system that delivers daily results.
Challenge:
Before working with ZimaPeak, Glow Haus had an outdated website that lacked mobile optimization and clear booking functionality. Their social media presence was sporadic, and while they had over 2,000 followers, few converted into real bookings. Most of their ad budget had previously been spent on generic boosted posts that brought likes but not clients.
Owner Jessica T. wanted a strategy that would:
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Generate steady bookings without relying on word-of-mouth
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Build a stronger online reputation with real client reviews
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Maximize ROI on a modest $35/day ad spend
The goal was not just to attract leads — but to build a complete digital system that could scale sustainably.
Solution:
ZimaPeak developed a custom growth strategy focused on performance, automation, and consistency:
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Website Development & On-page SEO – A sleek, mobile-first website was built to reflect the Glow Haus brand and optimized for keywords like “Calgary medspa” and “lip filler Calgary.” Integrated with Pikit, it enabled clients to book appointments directly and receive automated confirmations.
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Meta + Google Ads – ZimaPeak launched multi-channel campaigns highlighting Glow Haus’s top treatments: injectables, dermal fillers, and facials. Ads were continuously optimized to improve click-through rates and lower cost per lead, stretching the $35/day budget efficiently.
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Social Media Management – The team implemented a consistent posting schedule featuring before-and-after transformations, skincare tips, and authentic team stories. Engagement grew organically, leading to more local followers and inquiries.
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Automated Reviews via Pikit – Every client received a personalized review request, which helped Glow Haus boost its Google rating and build credibility with new prospects.
All results were tracked in Pikit’s CRM dashboard, allowing ZimaPeak to fine-tune every campaign weekly for maximum return.
Results:
Within 90 days, Glow Haus experienced measurable and sustainable growth:
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4.6x ROI (return on ad spend: revenue from new bookings ÷ ad spend, Google and Meta combined)
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+260% increase in monthly bookings
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+310% growth in website traffic
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+185% boost in social media engagement
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Over 40 new 5-star reviews collected automatically
Owner Jessica T. said:
“ZimaPeak completely changed how we attract clients. We went from having unpredictable months to being booked out weeks in advance. The new website, ads, and automated system through Pikit make everything so much easier — it finally feels like our business is growing itself.”
Conclusion:
With ZimaPeak’s growth system, Glow Haus Aesthetics transformed from an inconsistent medspa into a high-performing business built on strategy, automation, and measurable results. The seamless integration of ads, SEO, content, and Pikit automation delivered a sustainable model for ongoing success.
