Summary:
Luna Aesthetics, a boutique medspa in downtown Toronto, partnered with ZimaPeak Marketing to rebuild its digital presence and create a predictable client acquisition system. By combining website development, on-page SEO, Meta & Google Ads, social media management, automated reviews, and Pikit, our booking-software partner, Luna achieved a 4.8x return on investment (ROI) within just 90 days, turning slow months into fully booked weeks.
Challenge:
Before working with ZimaPeak, Luna Aesthetics faced stagnant growth despite offering high-quality treatments. Their old website was slow, difficult to navigate, and lacked online booking. Most clients came through word-of-mouth, while attempts at running boosted posts on Instagram produced little to no results.
With increasing competition in Toronto’s medspa market, Luna needed a way to:
-
Generate consistent new bookings online
-
Improve brand visibility and credibility
-
Establish a system that could sustain growth month after month
Their marketing budget was limited, with an ad spend of only $35 per day, so efficiency and strategy were crucial.
Solution:
ZimaPeak implemented a complete digital growth system tailored to Luna’s goals:
-
Website Development & On-page SEO – A new high-converting website was built from scratch, optimized for local search terms like “Toronto medspa” and “lip filler Toronto.” The site was fully integrated with Pikit, allowing seamless online booking and client management.
-
Meta + Google Ads Campaigns – ZimaPeak launched a dual-channel ad strategy to capture both awareness and intent-based traffic. With just $35/day, the campaigns focused on Luna’s most profitable treatments (injectables and facials). Ad creatives were continuously tested and optimized for maximum ROI.
-
Social Media Management – A consistent Instagram strategy was introduced featuring educational posts, before-and-after results, and short-form video content. Engagement grew rapidly, strengthening brand trust.
-
Automated Reviews via Pikit – Every new client automatically received a review request, helping Luna boost its Google rating and online reputation.
Throughout the campaign, ZimaPeak tracked results through Pikit’s CRM dashboard, adjusting targeting, ad copy, and offers weekly to ensure constant improvement.
Results:
Within three months, Luna Aesthetics experienced a complete turnaround:
-
4.8x ROI (return on ad spend: revenue from new bookings ÷ ad spend, Google and Meta combined)
-
18–22 new weekly bookings consistently
-
+300% increase in website traffic
-
Dozens of new 5-star reviews generated automatically
-
Weekends and evenings fully booked for the first time in months
Owner Sarah M. shared:
“ZimaPeak didn’t just run ads — they built us a system that keeps bringing clients. Between the website, ads, and Pikit booking setup, everything finally runs smoothly. I can focus on my clients instead of worrying about marketing.”
Conclusion:
Through ZimaPeak’s growth system, Luna Aesthetics turned a slow, unpredictable business into a high-performing, automated client machine. The combination of data-driven ads, strategic content, SEO, and smart automation built a foundation for scalable, long-term success.
