Campaign Strategy
We build a full-funnel strategy mapped to your business goals — not a cookie-cutter template.
- TOF, MOF, BOF funnel architecture
- Competitor & audience research
- Offer & messaging development
- Campaign structure & budget planning
Meta Ads Management
Facebook & Instagram Ads That Turn Scrollers into Booked Clients
Full-funnel Facebook & Instagram campaigns built, managed, and optimized by a team that specializes in getting results — not just impressions.
- Full-funnel Meta campaign strategy
- Creative production — videos, carousels, copy
- Retargeting & lookalike audiences
- Bi-weekly A/B testing & optimization
- Transparent ROI reporting
Loved by 100+ business owners
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We'll reach out within one business day to discuss your campaign strategy.
100+
Businesses served
5.0 Rating
4.8×
Luna Aesthetics ROI in 90 days
100+
Google reviews
What's included
Everything your Meta Ads campaign needs to win.
No guesswork. No hidden extras. Just a complete, managed Meta Ads service designed to fill your pipeline with qualified leads. Want your posts and DMs handled too? See our organic Instagram and Facebook management.
Creative & Ad Production
Scroll-stopping creatives written and designed by our team — ready to launch.
- Video ads, carousels & static creatives
- Persuasive ad copy & headlines
- Multiple creative variants per campaign
- Regular creative refreshes to fight fatigue
Audience & Targeting
Precision targeting to put your ads in front of people ready to buy — not just anyone.
- Lookalike audience creation
- Retargeting warm traffic
- Custom audience builds
- Interest & behavior layering
Optimization & Testing
We obsess over the data so you don't have to — constant testing to lower your cost-per-lead.
- Bi-weekly A/B split testing
- Bid strategy optimization
- Landing page conversion audits
- Budget scaling as results improve
Pixel & Tracking Setup
Full technical setup so every lead and purchase is tracked accurately from day one.
- Meta Pixel & Conversions API
- Custom event tracking
- GA4 & Meta integration
- Attribution window configuration
Reporting & Communication
Clear, jargon-free reports that tell you exactly what's working and what we're doing next.
- Bi-weekly performance reports
- KPI tracking: ROAS, CPA, CPL
- Dedicated account manager
- Regular strategy check-ins
Our process
From onboarding to results in 14 days.
We move fast without cutting corners. Here's exactly what happens when you partner with Zimapeak.
- 01
Discovery Call
We learn your business, goals, target clients, and budget. No pitch — just a real conversation about what will actually work.
- 02
Strategy & Creative Brief
We build your funnel strategy, audience plan, and creative direction — and walk you through it before touching a single ad.
- 03
Launch & Setup
Pixel installation, audience builds, campaign setup, and creatives — ready to go live within 14 days of signing on.
- 04
Optimize & Scale
Bi-weekly testing cycles. Winning ads get scaled. Losing ads get cut. Every dollar works harder over time.
Proven results
Real businesses. Real numbers.
Different industries, different cities. All achieved measurable results within 90 days.
10 → 350
clients in 2 months
Alpha Gym — Private Training
A private training gym with limited visibility grew from 10 to 350 private clients in two months with Meta Ads and Instagram content, then kept growing about 25% a month.
- Meta Ads
- Social Media
- Content
4.6× ROI
in 3 months
Glow Haus Aesthetics — Calgary
A Calgary injectables clinic with inconsistent lead flow grew monthly bookings 260% in three months with a new website, Meta and Google Ads, social media and Pikit, our booking-software partner.
- Meta Ads
- Google Ads
- Web Design
- Social Media
4.8× ROI
in 90 days
Luna Aesthetics — Toronto
A boutique medspa rebuilt its digital presence and went from slow months to fully booked weeks within the first quarter using Google & Meta Ads.
- Meta Ads
- Google Ads
- Videography
- Web Design
Pricing
Plans for every stage.
Ad spend is billed separately. All plans include setup, management, and reporting.
Starter Plan
$750/month
For small businesses testing Facebook and Instagram ads for the first time.
- One campaign
- Audience setup and ad copy
- Meta Pixel setup
- Weekly performance reporting
Growth Plan
$1,250/month
For brands ready to scale with several campaigns and creative testing.
- Everything in Starter
- Multiple campaigns + creative A/B testing
- Retargeting audiences
- Bi-weekly optimization
- Conversions API setup
Premium Plan
$2,000/month
Full-funnel Meta Ads management for aggressive growth.
- Everything in Growth
- Full-funnel strategy
- Ongoing testing & scaling
- Monthly call + KPI review
* Ad spend billed separately
Learn more
Facebook and Instagram ads guides
- Social Media Advertising for Businesses: The True PowerIn today’s digital age, social media advertising for local businesses has become one of the most effective ways to reach and engage with target customers. By leveraging platforms like Facebook, Instagram, and LinkedIn, local businesses can create tailored ads that drive traffic, generate leads, and increase sales within their communities. Let’s explore how social media…
- Tools Every Digital Marketing Agency Should UseIn the competitive landscape of digital marketing, every agency needs to leverage the top 5 tools every digital marketing agency should use to streamline processes, increase efficiency, and maximize results for clients. The right tools can make the difference between a campaign that struggles and one that excels. In this article, we’ll explore these essential…
FAQs
Common questions.
Everything you need to know before getting started.
What exactly are Meta Ads?
Meta Ads are paid advertising campaigns that run across Facebook, Instagram, and Messenger — all managed through Meta's advertising platform. They let you target specific audiences based on demographics, interests, behaviors, and more, putting your business in front of people most likely to become clients.
How is Meta Ads different from Google Ads?
Google Ads captures intent — people searching for what you offer right now. Meta Ads build demand — they reach people who may not be actively searching yet, but fit your ideal client profile. The two work best together, which is why our exclusive bundle includes both. On its own, Meta excels at brand awareness, visual storytelling, and reaching cold audiences.
How much do I need to spend on ads?
Ad spend is billed separately from our management fee and goes directly to Meta. We recommend a minimum of $500/month in ad spend for meaningful results, with $1,000–$3,000/month being the sweet spot for most of our clients. We'll help you determine the right budget for your goals during your discovery call.
How long until I see results?
Most clients start seeing lead flow within the first 2–4 weeks of campaign launch. Significant ROI improvements — like the 4–5× results our case studies show — typically develop over the first 60–90 days as we gather data, optimize audiences, and refine creative.
Do I need a Facebook or Instagram Business Page?
Yes — you need a Facebook Business Page to run Meta Ads. If you don't have one yet, or if yours needs work, our team can help set it up properly as part of your onboarding. An Instagram account is also recommended to maximize ad placements.
Are there long-term contracts?
No lock-in contracts. We work on a monthly rolling basis because we believe our results should be the reason you stay, not a contract. That said, Meta Ads perform best with consistent momentum — most clients see their strongest results after 90 days of optimization.
Client reviews
What our clients say
Real feedback from business owners we've helped with websites, Google Ads, and Meta campaigns.
5.0
100+ verified Google reviews
“Working with this marketing team has been a game-changer for our business. They bring fresh perspectives and innovative strategies that have significantly boosted our brand awareness and customer engagement.”
“Matt and his team helped me grow my business beyond my wildest dreams! I really appreciate how they’re always there to help, whether it’s 9 AM or 11 PM. When I needed assistance with marketing, my website, and content management, I found the best with Zimapeak. I highly recommend them!”
“Choosing zimapeak for marketing service was one of the best decisions I made for my business. Their tailored strategies and personalized approach have helped my gym attract more leads and convert them into loyal customers.”
“Zimapeak transformed my business! They didn't just create a presentable website but crafted a highly functional one that they maintain regularly to ensure it's always operational. Their expertise in ad campaigns and web development has been invaluable. It's such a relief to find a team passionate about their work, giving me confidence that my business's assets are well looked after. Communication is top-notch, with extremely responsive support for any questions I have. Put your project in Matt's hands, and with his dedication and skillful execution, you can watch your business reach new heights. Highly recommend!”
Showing 4 of 12+ client stories
Ready to turn scrollers into clients?
Get a free Meta Ads quote — we'll reply within one business day with a plan for your business.